Seattle based wiki-startup Wetpaint has been talking to a number of big content sites about a new product they’ll be releasing soon, we’ve heard. The screen shot above is a mock-up that Wetpaint is using to pitch potential partners.
The product is an embeddable wysiwyg wiki. That alone is interesting, just because there aren’t any easy ways to embed a wiki into third party sites today. Google Sites doesn’t yet allow embeds, for example. PBWiki, a popular wiki startup, does allow embeds via their API, but it isn’t as simple to use as most widgets.
But what we’re hearing is that this isn’t a simple javascript or Flash embed. It’s a deeper integration that requires an insertion of code into a site’s back end application files. That allows the wiki to be created at the server level, not simply rendered in the user’s browser like most widgets. The idea is a pretty straightforward way to go about doing this, although we haven’t heard of any products doing this before.
Why is that interesting? It’s interesting because it pulls the Wiki content directly into a site’s HTML and allows it to be indexed by search engines. That means partner sites will get the SEO benefits of the wiki, a major plus for these partners.
That’s all we know for now. The product is being called Balco, although that may be an internal project name, not the name of the to-be-launched product. If Balco is as useful as we’re hearing, it’s definitely something we’ll use here at TechCrunch.
Update: PBWiki’s David Weekly adds something related to this in his API documentation (scroll to bottom). When/if Wetpaint launches Balco, we’ll do a side by side comparison.
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As Google gets into the wiki space with Google Sites (the relaunch of Jotspot), all the other little wiki startups out there will need to keep one step ahead. Those includes Wikia, Socialtext, Wetpaint, and PBWiki. As it approaches 500,000 wikis, PBWiki is now putting the 2.0 version of its site into beta. The latest version includes an updated UI, folders, enhanced access controls and an easy way to customize the look and feel of your wiki page (see the screenshot of a customized TechCrunch page below or this generic demo page). The 2 million people a month that the company says visit PBWiki should like that.
Personally, I find the UI to still be something that an engineer would love more than a graphic designer. But it is an improvement. Adding skins is a move in the right direction. What’s your favorite wiki?
The Best Wiki Software By Far is:
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Grouply is a startup trying to improve the online “groups” systems (Yahoo/Google Groups) currently used by over 100 million registered users. Their first goal was to create a simple management tool for easily tracking updates across your groups on the two networks. You give Grouply your account credentials and they organize your accounts in a more convenient manner (see our earlier review). Their second goal, has been to bring those systems up to speed with the latest social networking enhancements.
The newly launched features are collectively called “Grouply Social” and include all the social networking features you’d expect. User profile pages show your interests, personal history, and contact information. The pages also support multimedia like most social networks, allowing users to share photos, videos, and “widgets” from sites like YouTube and Slide. Members can also befriend each other, with full privacy controls. You can decide who has access to your profile and what portions they can see, similar to Facebook.
The rest of the internet is clearly blowing past these older “groups” services when it comes to usability and engagement. Sites like Tangler, Wetpaint, and Klostu are creating whole new systems to bring online forums up to speed. As we’ve said before, Grouply is taking an evolutionary approach by absorbing users and data from existing systems and enhancing their functionality. Grouply recently raised over $1.3 million.
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